Apple’s Mac Set to Soar?


I am always amazed (and somewhat amused) to listen to the press and many bloggers pound on Microsoft, and hold up Apple as this golden idol of alternatives. Don’t get me wrong, I love Macs – I have ever since I started using and programming them back in the late 80s. I even liked the Newton. And the new iMacs – damn I want one.

But there are a few points of the Microsoft is evil/apple is great discussion that I find deeply amusing and ironic:

  1. Apple, with Steve Jobs, handed the desktop market to Microsoft on a platter. The Mac UI in the early eighties was way beyond anything Microsoft would produce until Windows 95. With that lead, Apple could have taken over the desktop. However, through the closed, anti-clone, “we must maintain the purity of the platform” view they had through the eighties, they gave that advantage away. Even though DOS was crap in terms of usability, and Windows was graphical crap, the availability of cheap clones and many, many hardware choices, the PC won out. Once again, inferior technoogy won because the people behind the better technology acted stupidly. (Note that Steve Jobs continued this stupidity with more great technology with Next).
  2. Apple has always been the ultimate “closed platform”. Standards rarely come into play. If you want to develop on the Mac (at least anything useful) you use our tools. Until recently, even all of the hardware has been non-standard. If Microsft were anywhere near as closed as Apple, the Justice Department would have shut them down. Heck, on many Apple devices, you are not even allowed to change your own battery, or add an industry standard memory card.
  3. Apple has rarely created technology which benefited (from a tech community sense) anyone but Apple. Consider Microsoft’s Tablet PC platform. Microsoft could have “gone it alone” on the Tablet, as Apple would have (and probably will). Instead, Microsoft defined the specification for a Tablet PC, and left it to hardware vendors and startups to build the hardware, and IVSs to build the application, thus creating a sub-industry benefiting many businesses beyond Microsoft. Compare to Apple and the launch of the iPhone.

Again, I love Apple, and I think they have some of the best design people in the world. But I do not fool myself into believing that they are in business for anyone’s benefit but their own.

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About

I have been working in the world of technology for 25-odd years. I am an entrepreneur and consultant, focused on software solutions, social networking, and innovation processes. Currently, I am a Principal Consultant with T4G Limited, specializing in Portal Technologies (including SharePoint), software/systems development, service oriented architectures, and many other things which I will probably not remember until I need to use them. Prior to that, I was VP of Technology at Whitehill Technologies, Inc., where I spent almost 9 years helping to grow the company from a start-up to one of the most successful private software companies in Canada. Prior to that I worked on internet conferencing using early VoIP, and on large military communications projects. Before even that, I worked in satellite control, and remote sensing. Going way back to university, my focus was on theoretical physics and astrophysics. Currently my interests revolve around most aspects of software development, from technologies to management, and in the area of defining sustainable, repeatable processes for innovation within technology organizations. I also have a particular interest in Tablet PC technologies – I have been using one for several years, and I love it. On the personal side, I still have a strong interest in all aspects of science, especially physical sciences, as well as philosophy and comparative religion. In addition, I am into music, playing guitar (badly, I am sorry to say), and reading almost anything I can lay my hands on. I am also a member of the IEEE/IEEE Computer Society, and of the Association for Computing Machinery.

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Posted in Irony, Trends
2 comments on “Apple’s Mac Set to Soar?
  1. Fred says:

    No argument on any of that – as I have said, I love Macs.

    My argument is more against the constant rhetoric of “Apple is great and pure, MS is Evil”

  2. bohemianprose says:

    mac makes things that work and work well on top of this they are well designed and did I mention work well yet? All other platforms I have expereicned pretty much bit the big one. What I can sccomplish on pc MS formats in five to six steps takes me two to three on my mac again it makes sense I guess it comes down to which side of your brain you use if you like things that complicate the matter and are not user friendly then by all means buy a pc as for me I am sold on macs.

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Please keep in mind that any opinions, points-of-view, comments, or other content which I post to this site are mine and mine alone. They in no way reflect the views of my employer, my country, my dog, my cat, or anyone else you can think of. To paraphrase Monty Python, "That is the theory that I have and which is mine, and what it is, too."

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