Apple’s Mac Set to Soar?

I am always amazed (and somewhat amused) to listen to the press and many bloggers pound on Microsoft, and hold up Apple as this golden idol of alternatives. Don’t get me wrong, I love Macs – I have ever since I started using and programming them back in the late 80s. I even liked the Newton. And the new iMacs – damn I want one.

But there are a few points of the Microsoft is evil/apple is great discussion that I find deeply amusing and ironic:

1. Apple, with Steve Jobs, handed the desktop market to Microsoft on a platter. The Mac UI in the early eighties was way beyond anything Microsoft would produce until Windows 95. With that lead, Apple could have taken over the desktop. However, through the closed, anti-clone, “we must maintain the purity of the platform” view they had through the eighties, they gave that advantage away. Even though DOS was crap in terms of usability, and Windows was graphical crap, the availability of cheap clones and many, many hardware choices, the PC won out. Once again, inferior technoogy won because the people behind the better technology acted stupidly. (Note that Steve Jobs continued this stupidity with more great technology with Next).
2. Apple has always been the ultimate “closed platform”. Standards rarely come into play. If you want to develop on the Mac (at least anything useful) you use our tools. Until recently, even all of the hardware has been non-standard. If Microsft were anywhere near as closed as Apple, the Justice Department would have shut them down. Heck, on many Apple devices, you are not even allowed to change your own battery, or add an industry standard memory card.
3. Apple has rarely created technology which benefited (from a tech community sense) anyone but Apple. Consider Microsoft’s Tablet PC platform. Microsoft could have “gone it alone” on the Tablet, as Apple would have (and probably will). Instead, Microsoft defined the specification for a Tablet PC, and left it to hardware vendors and startups to build the hardware, and IVSs to build the application, thus creating a sub-industry benefiting many businesses beyond Microsoft. Compare to Apple and the launch of the iPhone.

Again, I love Apple, and I think they have some of the best design people in the world. But I do not fool myself into believing that they are in business for anyone’s benefit but their own.