Have you ever noticed that there are several headlines used repeatedly by bloggers and other digital writers, all of which are designed for nothing else than to try to grab traffic? Not that there is anything wrong with trying to grab traffic, but more often than not these posts are nothing but fluff, and simply play off public opinion regarding some polarizing topic.
The three which annoy me most are:
- Technology is Dead! – applied most commonly to the PC, and anything to do with Microsoft
- 10 Reasons Company X got everything wrong!
- 10 Things you MUST do today or your career will DIE!
Note that it is not always 10 things – some of us can only count to 3.
Those are my favourites – what are yours?
I think everything starting with 10 things or 10 reasons are attention grabbing . Most of the News websites use that as a trick
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Anything with “Social Media” in the title and nothing nobody doesn’t already know in the article
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Or to generalize, the “Buzzword Rich Title, Content Poor Body” pattern 🙂
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