Where does Innovation live?


This is a question that has been challenging me for a number of years now. In most organizations I have seen, both R&D and Marketing/Product Management believe that they own the innovation process for the company. And, they frequently both behave as though they do, and run along in their own independent directions, often at odds with each other.

Just to clarify here, I am talking about the innovation process, not the sources of great ideas – ideas can (and should) come from all parts of the organization, and beyond. I am talking about the process by which the generation, collection, evaluation, and potential implementation of ideas is made purposeful, continuous, and sustainable, as opposed to serendipitous and accidental.

The problem I see is that neither Marketing nor R&D by themselves knows enough to own the process entirely. Marketing is (quite rightly) focused outwards – customers, prospects, markets, analysts. This allows them to analyse all of this information and decide where our products should go. My problem is that I do not believe that this, in itself, is enough. It is pretty good for incremental, evolutionary development on reasonably mature product. However, I do not believe that this process of data collection and analysis will lead to revolutionary, transformational product ideas or enhancements.

On the other hand, R&D is (again, quite rightly) focused on technology, or how to get things done, and on better ways to get things done. This allows them to come up with cool new solutions to problems. Unfortunately, on its own, it also frequently leads to cool new solutions which nobody wants (or at least, not enough to pay for). However, without this “technology push”, how do we know the art of the possible, and how can we introduce transformation product improvements into our business?

Add to this mix the distrust between Marketing and R&D found in many organizations, and it is a wonder innovation happens at all. And the fact is that although innovation does happen within this structure, it is frequently accidental. It would be nice to be able to make this process more predictable and purposeful (I will write another day on my thoughts around whether it makes sense to make innovation predictable).

I am rapidly coming to believe that the only way to really get control of this process is to break down the barrier between Marketing and R&D, and create a truly collaborative process for innovation. How to do this is still a mystery to me, though I have some ideas. I would be very interested in hearing other’s ideas and experiences in this area.

Advertisements
About

I have been working in the world of technology for 25-odd years. I am an entrepreneur and consultant, focused on software solutions, social networking, and innovation processes. Currently, I am a Principal Consultant with T4G Limited, specializing in Portal Technologies (including SharePoint), software/systems development, service oriented architectures, and many other things which I will probably not remember until I need to use them. Prior to that, I was VP of Technology at Whitehill Technologies, Inc., where I spent almost 9 years helping to grow the company from a start-up to one of the most successful private software companies in Canada. Prior to that I worked on internet conferencing using early VoIP, and on large military communications projects. Before even that, I worked in satellite control, and remote sensing. Going way back to university, my focus was on theoretical physics and astrophysics. Currently my interests revolve around most aspects of software development, from technologies to management, and in the area of defining sustainable, repeatable processes for innovation within technology organizations. I also have a particular interest in Tablet PC technologies – I have been using one for several years, and I love it. On the personal side, I still have a strong interest in all aspects of science, especially physical sciences, as well as philosophy and comparative religion. In addition, I am into music, playing guitar (badly, I am sorry to say), and reading almost anything I can lay my hands on. I am also a member of the IEEE/IEEE Computer Society, and of the Association for Computing Machinery.

Tagged with: , , , ,
Posted in Uncategorized

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Obligatory Disclaimer
Please keep in mind that any opinions, points-of-view, comments, or other content which I post to this site are mine and mine alone. They in no way reflect the views of my employer, my country, my dog, my cat, or anyone else you can think of. To paraphrase Monty Python, "That is the theory that I have and which is mine, and what it is, too."

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 623 other followers

%d bloggers like this: