Innovation Strategy and Processes


During my time with Whitehill, I worked to develop the concept of “innovation process”. Many believe that innovation by its nature precludes “process”, and must be an ad hoc, serendipitous activity. In fact,
many claim that “innovation process” is an oxymoron, and that process inherently suppresses innovation.

I do not believe that this is the case. I believe that there are ways to create order around the chaos, and to somewhat proceduralize innovation, make it purposeful, intentional, and increasing the potential ROI of innovation
activities.

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