Apple Marketing and Political Mud-slinging

I was wathing one of Apple’s “I’m a Mac, I’m a PC” commercials last night, and noticed how much Apple’s marketing campaign resembles the mindless mud-slinging which permeates the political campaign process. I cannot remember the last time any of these commercials actually mentioned anything good about the Mac, or even mentioned anything about the Mac’s capabilities.

I am sorry, but saying “you should buy my product because XYZ sucks” is a pretty lazy marketing campaign – especially from an organization that pretends to be innovative.

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