I was just (re)visiting the site for the New Brunswick Innovation Forum coming November 2-3, 2011 in Fredericton, NB.
This looks like a very worthwhile event, and I hope to attend.
To that end, I thought I would sign up for updates (using the link on the event’s site). This where it became sadly amusing. The only channel for getting updates is via an email subscription, using a very “last millennium” looking form. It seems very ironic that an event entirely focused on technology, innovation, and the digital economy, does not use any social networking channels to promote itself?
Note that I am not criticizing the event, or those who spend (I am sure) a great deal of time organizing it and putting it on. I am just pointing out a little bit of irony!
I have always been a big fan of email (well, since email became prevalent, anyway). For me, it is a big help to be able to interact with people asynchronously – to be able to send questions or requests and let people deal with them when they have time (and them to me). This as opposed to a phone call or walking over to their office and demanding immediate attention, and interrupting whatever they are doing. I know not everyone shares my views on this. My peers at Whitehill felt pretty much the opposite about email – that it was a medium of last resort, and that face-to-face or phone communication were preferred. As with most things, I think the real answer is in balance and using the right tool for the context.
More and more, however, I am finding that email has become less useful. As a way of distributing specific documents within a team, it is still good. Same for setting up meetings. However, I have noticed a trend over recently (or longer than recently) for people to just ignore email. For the most part, unless a message is marked urgent, or is part of a project-specific interaction, I receive responses to only about 20% of email. I find it hard to believe that this could all be because of poor email etiquette (mine or others). I suspect the bigger problem is email overload – most of us receive far more email than we can possibly respond to. Perhaps email was more productive before it became so widespread. Then there were the years of spam overload, causing many to give up on email as a useful tool. Now (for me, anyway) email spam is no longer a problem. However, many people are still overloaded, even with spam eliminated.
So, is email as a useful business tool dead except for limited communications on projects?