I agree with the observation Free services devaluation: what’s next? that there needs to be (and will be) great evolution of the social networking business model away from what created FaceBook, MySpace and similar sites.
I disagree, though, with the use of Second Life as an example of a social networking site which does not work because of the model, or because of incongruity between corporate presence and user alienation by corporate presence. The problem with Second Life if the implementation – it is crap.
Second Guessing Second Life: Branding Strategy Insider – it is nice to see that I am not the only person who is not terribly impressed with Second Life (see my previous post on the subject)
So it is the weekend, and my brain is tired from being on vacation all week (I read even more when I am on vacation than when I am at work – that is why I take vacation, to catch up on my reading!). Looking at a lot of stuff I am following lately, much of it relates to social networking, web 2.0, mashable content, etc. – much the same as everyone else in this business I guess.
There is also a significant amount of press related to age, and this being a young person’s game.
You know, the idea that no one who is not in their 20s or younger should be starting a Web 2.0 business, and people in their 40s are completely out of it.
Now, I personally do not buy this for a minute (probably because I am in my 40s). I do start wondering, however, whether I really grasp all of this stuff. I get a lot of it, but some of it is just beyond me. I have already talked about Second Life, and I still am not convinced that it is meaningful. There are Twitter and Pownce. These I just do not get. I do not need to know that much about anything anyone is doing. Mashups I get, and I wholeheartedly agree with the idea, but I do not think I get them on that deeply intuitive level.
So, I ask the question. Am I getting too old for this?
Ok, so I have been thinking about this post for a long time. There is a constant stream of hype around Second Life and the opportunities which abound in that world. It is very hard to look anywhere on the web without someone raving about Second Life. Am I the only person in the world who just does not get it? I understand the concept – I mean I have spent time over the years in various online collaborative environments, ranging from IRC, text-based MUDs, web-based chat rooms, IM (hey, I had a 5-digit ICQ number), helped build a voice over IP conferencing system, and wasted ridiculous amounts of time in online games like Ultima Online and World of Warcraft. I have often thought about the integration of collaborative goals with the immersive environments like WoW. I think there are definitely possibilities, and the success of Second Life seems to be proof of that.
My problem with Second Life is with the implementation, not the idea. I have been on Second Life quite a bit in different spurts over the last year, having spent I think enough time there to get a good feeling for how it works. To be really blunt, I found the graphics in it to be really clunky and laggy, and not visually compelling at all (as one of my kids said, “so last millennium”). The interaction with the virtual world is very frustrating (largely due to the lag, I would guess). I wonder how much of the draw of users to this world is driven from the hype OUTSIDE of Second Life, and not by anything inside, because I saw nothing inside to bring me back.
Maybe if someone were to create a better implementation, with the graphics most people have come to expect, without the lag, I might come to believe in the model. Until then, all I see is hype driving yet another wave with little behind it.
I have a lesser problem with the idea of trying to replicate the real world in a virtual environment in order to improve collaboration. I think it is a far better idea to create immersive environment which does not imitate reality, and which takes advantage of this to enable collaboration.
Am I the only person who thinks that the emperor has no clothes?