Brainstorming is a bad idea (yet again)?


I love these articles – I blogged about this in response to articles a couple of times (here  and here) and the issue is always the same. They refer to brainstorming as “throwing a bunch of people in a room and letting them come up with ideas”.

Of course this is ineffective. How could it be otherwise? Would you expect to throw a bunch of programmers in a room with no process and expect good results? How about throwing a bunch of kids on a field with no structure and expecting them to be a football team?

Without a process and without structure, any group collaboration will fail.

I maintain, however, that brainstorming can be effective, when done in a structured and facilitated manner. At some point I will have to throw together some references on this, because I have seen them, but I think to say that “brainstorming is a waste of time” just because unstructured brainstorming with no process is ineffective is completely unfounded.

Advertisements
About

I have been working in the world of technology for 25-odd years. I am an entrepreneur and consultant, focused on software solutions, social networking, and innovation processes. Currently, I am a Principal Consultant with T4G Limited, specializing in Portal Technologies (including SharePoint), software/systems development, service oriented architectures, and many other things which I will probably not remember until I need to use them. Prior to that, I was VP of Technology at Whitehill Technologies, Inc., where I spent almost 9 years helping to grow the company from a start-up to one of the most successful private software companies in Canada. Prior to that I worked on internet conferencing using early VoIP, and on large military communications projects. Before even that, I worked in satellite control, and remote sensing. Going way back to university, my focus was on theoretical physics and astrophysics. Currently my interests revolve around most aspects of software development, from technologies to management, and in the area of defining sustainable, repeatable processes for innovation within technology organizations. I also have a particular interest in Tablet PC technologies – I have been using one for several years, and I love it. On the personal side, I still have a strong interest in all aspects of science, especially physical sciences, as well as philosophy and comparative religion. In addition, I am into music, playing guitar (badly, I am sorry to say), and reading almost anything I can lay my hands on. I am also a member of the IEEE/IEEE Computer Society, and of the Association for Computing Machinery.

Tagged with: , , , , ,
Posted in Innovation, Process
One comment on “Brainstorming is a bad idea (yet again)?
  1. […] Brainstorming is a bad idea (yet again)? (fyeomans.com) […]

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Obligatory Disclaimer
Please keep in mind that any opinions, points-of-view, comments, or other content which I post to this site are mine and mine alone. They in no way reflect the views of my employer, my country, my dog, my cat, or anyone else you can think of. To paraphrase Monty Python, "That is the theory that I have and which is mine, and what it is, too."

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 623 other followers

%d bloggers like this: