So what is The Continuum? Well, at one point Continuum was what we called our solution because all of the names we really wanted to use were taken by other things.
Since I came up with the name, however, I have realized that Continuum really fits what I am trying to do better than any of the other names we had considered. Maybe it was just my subconscious trying to tell me something!
Firstly, The Continuum is an experiment in Social Brainstorming.
But wait, isn’t all brainstorming, by its very nature, social? It is, but in a very limited context. Generally, you and a few others are locked in a room for an hour, or an afternoon, or maybe a day, and asked to be spontaneous brilliant. Maybe there is a facilitator, and maybe even a process, or a game, or something else to help you be brilliant.
Unfortunately, this is not how the brain works. People are not brilliant-on-demand. Yes, some new and interesting ideas arise from these sessions. But more often than not, a few hours or days later, you come up with ideas you wish you had during the brainstorming session. Even if you email the facilitator with your new idea and make sure it gets in the results, you have lost that potential for your idea to trigger other ideas from your colleagues. The value of the group collaboration is lost. For this, and other reason, many thought leaders have come to conclude that group brainstorming is useless.
Enter The Continuum.
Imagine a brainstorming session that is not constrained to a short time-window, or a single location, or a small, defined group of people.
Imagine a whiteboard covered in sticky notes, but visible to users across the organization, or across the web.
Imagine being able to release a question or idea into the cloud (or at least a private cloud), and allow anyone, anywhere in the organization to contribute ideas, look at the collection of notes in a visually stimulating way, to analyse and cluster the notes and share those results.
Imagine being able to participate in this process from anywhere, at any time, using almost any device?
Imagine that all this is as simple as scribbling on a PostIt note and slapping in on a wall, or rearranging notes on a whiteboard?
This is The Continuum.